This region is located inside Guji Zone of Oromia regional state of Ethiopia. Coffee farmers in Guji are small-scale landholders, but often have larger acres of land comparing to other coffee growers in the country. Farmers in this area have coffee trees at elevations ranging from 1,945 – 2,000 meters above sea level. Farmers speak mainly Afaan Oromo and Amharic languages.
What makes the process successful is the attention given to the details in the process from the day the cherry is picked from the tree until it arrives to the warehouse. In harvesting time, only fully matured coffee cherries are processed. The fully ripe cherries will be taken to the drying bed within 8 hours of picking.
Coffee traditionally grows in the understory of indigenous trees and canopies in Guji, intercropped with false banana and other crops. It has been growing for centuries in ecologically sound and conducive environment in the midst of a wide range of biodiversity in perfect harmony.